Overview
- IMAX produced a limited-edition popcorn bucket modeled on its 15/65mm camera that went on presale with IMAX tickets and quickly sold out, reflecting strong demand for the film’s technical novelty.
- The film’s official account unveiled a Trojan Horse popcorn bucket on June 9, showing a sculpted horse with a secret hatch in its stomach designed to dispense popcorn.
- Cinemark and Regal previewed additional official merch that includes an oversized 170-ounce tub and a 44-ounce souvenir cup, and reports say the Trojan Horse will appear at major chains including Regal, Cinemark and AMC in limited quantities.
- Collectors and fans have driven rapid sellouts and high social-media buzz, a pattern that follows earlier ticket presale surges that overloaded some platforms and concentrated demand at IMAX-capable sites.
- The trend shows theatrical chains using elaborate, scarce buckets to raise concession spend and create keepsakes, but critics note many designs favor display value over practical popcorn capacity and may prompt lines, restocks or resale activity.