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3d ago

‘The Mandalorian & Grogu’ Debuts Star Wars Day Trailer in Cross‑Platform Push

Early forecasts peg a roughly $80–$85 million opening, underscoring cautious expectations for the franchise’s first theatrical release since 2019.

Vancouver Sun, Feb. 20, 2010.
The stars of “Star Wars: Episode V — The Empire Strikes Back” attend a photocall outside the Savoy Hotel in London, with stormtroopers marching through sunbathing office workers in the Embankment Gardens on May 19, 1980.
American actor Carrie Fisher, who stars in “Star Wars” as Princess Leia, arrives in London to promote the film on Sept. 28, 1977.
Mark Hamill, who plays Luke Skywalker in “Star Wars,” during a visit to London on Jan. 1, 1979.

Overview

  • Lucasfilm released a new ‘Generations’ teaser on Monday that weaves classic Star Wars moments with fresh footage to position the film as a cross‑generational story.
  • Disney activated park events and merchandise drops for May the 4th, bringing back fan favorites like the Star Tours StarSpeeder 1000 and the Electronic Dejarik game, as crowds lined up at Disneyland’s Galaxy’s Edge and Burger King rolled out themed meals.
  • Collectors saw a high‑end push with Hasbro’s $600 animatronic Grogu, which features more than 250 sounds and animations, sensor‑based interactivity, and motorized movement.
  • Disney+ ran a Star Wars Day takeover that added a new startup screen, an immersive homepage, a curated franchise hub, and refreshed poster art to guide viewers through the catalog.
  • Box‑office tracking points to a $80–$85 million domestic debut over Memorial Day weekend, with the film opening May 22 in theaters and IMAX as Pedro Pascal’s Din Djarin and Grogu make their big‑screen jump.