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‘The Madison’ Opens as Taylor Sheridan’s Biggest Series Launch on Paramount+

Paramount+ credits 8 million views in 10 days, using a new metric that clouds comparisons.

Overview

  • Paramount+ said the series drew 8 million views in its first 10 days after release.
  • Luminate ranked it a top‑five streaming season for March 13–19 by minutes watched and No. 1 by views, which it defines as time watched divided by runtime.
  • The rollout arrived in two blocks, with three episodes on March 14 and the final three on March 21 to complete the six‑episode first season.
  • Renewal status remains unclear, with Deadline reporting a pickup as TheWrap notes no official greenlight even though a second season was already filmed.
  • Paramount+ also called it Sheridan’s best first‑season launch among women over 35, with Michelle Pfeiffer and Kurt Russell leading the cast.