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‘The Madison’ Draws 8 Million Views in 10 Days, Marking Taylor Sheridan’s Biggest Series Launch

Paramount is crediting the quieter, grief-centered drama with its strongest Sheridan debut using its in-house “views” count.

The Madison
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L-R: Alaina Pollack as Macy Reese, Beau Garrett as Abigail Reese, Amiah Miller as Brigitte Reese, Michelle Pfeiffer as Stacy Clyburn, Patrick J. Adams as Russell McIntosh, and Elle Chapman as Paige McIntosh in 'The Madison' Season 1 Episode 4

Overview

  • Paramount+, which on Thursday reported 8 million global views in the show’s first 10 days, called The Madison Sheridan’s biggest series launch and his top freshman debut among women 35 and older.
  • Luminate ranked the season No. 5 by total minutes watched for March 13–19 but No. 1 by “views,” a measure that divides total minutes streamed by a program’s runtime.
  • The six-episode first season completed its split rollout, with three episodes premiering March 14 and the final three arriving March 21 on Paramount+.
  • Renewal coverage is inconsistent, as several outlets say the show is returning while TheWrap reports no official renewal and notes Kurt Russell said a second season was already filmed to fit his schedule.
  • The series stars Michelle Pfeiffer and Kurt Russell in a Montana–New York setting directed across all six episodes by Christina Alexandra Voros, and early reception is mixed with roughly 60% critics and 74% audience scores on Rotten Tomatoes.