Overview
- KOBIS, the Korean Film Council’s box-office tracker, reports that cumulative sales reached about 142.5 billion won as of March 22, setting a new all-time revenue record.
- Total admissions stand at 14,757,103, which places the film third in Korea’s history behind The Admiral: Roaring Currents and Extreme Job.
- The film’s seventh weekend produced about 803,668 tickets and a 52.2% market share, with roughly $5.3 million in new revenue according to KOBIS data.
- Korean box office performance is judged by both admissions and revenue, and rising average ticket prices explain how a movie can lead in sales while ranking lower in headcount.
- Directed by Jang Hang-jun and starring Yoo Hae-jin and Park Ji-hoon, the historical drama is set in 1457 and follows the exiled King Danjong and a village chief.