Overview
- The Killers performed a roughly 15-minute, four-song set — 'When You Were Young', 'Human', 'All These Things That I’ve Done', and 'Mr. Brightside' — about 15 minutes before kickoff at the Puskás Aréna on May 30.
- UEFA’s event unit UC3 and commercial partner Pepsi announced the band weeks earlier and ran a cinematic promo featuring David Beckham to build global awareness for the Kick Off Show.
- UC3 co-managing director Guy-Laurent Epstein said the band was chosen for their stadium-ready energy to set the tone inside the arena and for millions watching around the world.
- Broadcasters and outlets are tracking viewership as a developing story because the performance could challenge the Champions League opening-ceremony benchmark set by Camila Cabello in 2022.
- The use of a major rock act continues a recent UEFA trend of staging pop and stadium shows before finals and it may boost live atmosphere, social engagement, and on-demand streaming numbers for future finals.