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The Farmer’s Wife Closes After Viral Price Mockery as Point Reyes Site Becomes Culture Shop Cafe

Owner Kendra Kolling blames viral mockery for worsening an already cooling economy.

Overview

  • Both brick-and-mortar locations are closed, with Point Reyes shutting in early January after the Sebastopol cafe closed in September.
  • Kolling says a 2025 Reddit thread mocking menu prices spilled across platforms, triggering harassment and one-star review-bombing on Yelp and Google.
  • Prices included a $22 grilled cheese with a side salad and a $34 steak-and-eggs sandwich, which she defended as reflecting premium, hyper-local ingredients and generous portions.
  • The former Point Reyes counter has reopened as the Culture Shop Cafe run by Wild West Ferments, offering lower-priced sandwiches mostly at $14–$15 without side salads.
  • Kolling has returned to farmers markets at the San Francisco Ferry Building and Marin Civic Center and remains open to reviving the brand with a partner.