Overview
- Variety reports that A24’s film The Drama will become available on HBO Max on July 31, marking the start of its streaming window.
- The film stars Zendaya and Robert Pattinson and was written and directed by Kristoffer Borgli, with supporting roles from Alana Haim and Mamoudou Athie.
- The Drama has earned more than $130 million worldwide during its theatrical run, a commercial result that A24 and industry observers credit to the film’s high-profile marketing.
- A24’s marketing used early stunts – including a Boston Globe save-the-date, a one-day wedding chapel in Las Vegas, and evolving posters – and drew criticism because it kept the film’s major tonal turn tightly under wraps.
- This is Borgli’s fourth feature and his second with A24, and the film’s wide exposure on HBO Max will extend the title’s reach as Zendaya and Pattinson move on to other major projects later this year.