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The Drama’ Posts Strong Debut as Dispute Over Tone and Marketing Intensifies

Viewers now weigh star turns against concerns about ethics.

Overview

  • The A24 release, which opened over the weekend, drew robust ticket sales and ranked among the top films, even as reaction split across audiences and critics.
  • Reviews widely single out Zendaya and Robert Pattinson for nuanced performances, with many describing the film’s tonal tightrope and moral framing as polarizing.
  • Publicity kept details under wraps to preserve an early revelation, and March For Our Lives and others say the secrecy‑driven campaign misrepresented the film’s seriousness.
  • A 2012 essay by director Kristoffer Borgli about a relationship with a 16‑year‑old resurfaced before release and continues to color coverage, and neither he nor A24 has offered a substantive public response.
  • Post‑opening discussion now fixates on character dynamics and ethics, with some viewers casting a supporting role as the story’s antagonist and several critics arguing the lead is underwritten.