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The Drama Heads to PVOD This Week as A24 Pulls Back Theatrical Run

The move signals A24 pivoting to digital sales following a profitable theatrical run.

Overview

  • The film shifts to premium video-on-demand this week, with a $24.99 purchase option on platforms including Prime Video, Apple TV, and YouTube Movies.
  • A24 sharply cut the North American footprint over the weekend from 1,822 theaters to 857 as the title finished ninth with about $908,300.
  • Domestic box office stands near $46.9 million, and worldwide receipts have cleared $100 million, placing the film among A24’s top five grossers.
  • Reaching $50 million in North America remains uncertain as the film needs roughly $3.1 million more after steep recent weekend drops and fewer screens.
  • With a reported $28 million production budget and a rough break-even near $70 million, industry math points to a theatrical surplus, even as it trails Wuthering Heights’ $84 million domestic haul that would require an unlikely near‑80% jump to match.