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The Devil Wears Prada Sequel Rolls Out High-Fashion Promo Ahead of April 30 German Release

The campaign turns Vogue’s clout into part of the movie.

Overview

  • The final trailer teases a crisis at the fictional Runway magazine, brings Andy Sachs back into the fray, and hints that Simone Ashley plays Miranda Priestly’s new assistant.
  • Vogue posted a staged elevator video pairing Meryl Streep in character with Anna Wintour, and the May US Vogue features both on the cover, marking Wintour’s first time on her own magazine.
  • The press tour opened in Mexico City with designer looks, a giant red stiletto photo moment, and a press conference at La Casa Azul, the Frida Kahlo House.
  • Coverage details the labels behind Streep’s outfits, underscoring how red-carpet styling now doubles as a retail driver that can push specific sunglasses, bags, and suits into demand.
  • German cinemas are set to open the sequel on April 30, as Streep’s recent comments about fighting for the original film’s budget highlight how studios now embrace a full-scale, fashion-led rollout for a female-driven franchise.