Overview
- Disney announced Monday that The Devil Wears Prada 2 accrued 15.2 million global views across Disney+ and Hulu in its first five days on the services.
- The company derived the figure by dividing the cumulative minutes streamed by the movie’s 119‑minute runtime, a method that approximates view counts rather than counting unique viewers.
- Disney framed the result as the streamers’ biggest live‑action debut since Deadpool & Wolverine in 2024, though that title’s 19.4 million total was reported for six days, making direct five‑day comparisons imperfect.
- The streaming surge follows a strong theatrical run that earned about $220.6 million in the U.S. and roughly $691.4 million worldwide on a reported $100 million production budget.
- The film’s staggered rollout — theatrical, PVOD, 4K/Blu‑ray, then streaming — plus a small dispute over whether the streamer launch was July 29 or July 30 suggest the number reflects both new viewers and repeat plays and may boost ongoing sales and licensing value for the franchise.