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‘The Devil Wears Prada 2’ Nears Release With Record Preview Views and Fresh Controversy

Early buzz signals a sharper fashion-world satire tuned to the influencer age.

Overview

  • Opening April 30 in key markets, the sequel brings back Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci in their signature roles.
  • A two-minute Disney+ preview now leads the platform’s movie charts in 62 countries, building on trailers that drew up to 222 million views in a day.
  • The introduction of a new assistant named Jin Chao prompted online complaints about the name and styling, and the filmmakers have not responded publicly.
  • Reports from early test screenings point to pointed send-ups of tech moguls, including a character likened to Jeff Bezos, which could prove awkward as he co-chairs the May 4 Met Gala.
  • The marketing push has gone immersive in Milan, where giant red heels mark a Runway-themed exhibit at La Rinascente that lets visitors sit at Miranda Priestly’s desk for photos.