Overview
- WWE and The CW announced Tuesday a multi-year deal that puts all NXT premium live events on the network, starting this summer with The Great American Bash and totaling 20 live shows aired on both coasts.
- The CW now carries every NXT program, pairing the weekly Tuesday show with the marquee events while WWE continues to produce each special.
- ESPN said CW Sports live events, including NXT, will stream in the ESPN App for ESPN Unlimited subscribers beginning this summer, which adds a paid streaming option alongside free over-the-air broadcasts.
- NXT’s specials had required a Peacock subscription and then briefly streamed one event on YouTube, so the shift to broadcast TV opens the door to a larger audience that can watch with a basic antenna.
- The deal fits The CW’s push into live sports that already features ACC and Pac-12 games, NASCAR’s O’Reilly Auto Parts Series, PBR, PBA, and AVP events, giving advertisers wider reach across both TV and streaming.