Overview
- The Coffee Bean & Tea Leaf now lists about 192 U.S. locations across 12 states as of 2026, down sharply from a pre-2019 global peak of more than 1,100 cafés.
- The company has steadily closed stores in major markets, including Manhattan in 2016 and three Las Vegas outlets in 2026, as pandemic disruptions and rising costs reduced foot traffic and sales.
- Company plans reported by trade outlets call for roughly 80% of its future U.S. sites to be nontraditional venues such as airports, hospitals and university campuses to cut rent and labor costs.
- To regain customers the brand has overhauled its loyalty program in 2024, rolled out Nespresso-compatible retail capsules, introduced a 'Perfect Americano' menu and run time-limited value promotions.
- Owned by Jollibee since 2019, the chain continues to grow in parts of Asia while its U.S. reset could change work for store employees and franchise partners and reshape where consumers find the brand.