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'The ’Burbs' Nears 1 Billion Minutes After Peacock Binge Debut

A post–Super Bowl drop plus a sports‑packed month funneled viewers to Peacock, lifting the Keke Palmer series to record engagement.

Overview

  • The series ranked No. 2 among streaming originals for Feb. 9–16, according to NBCUniversal citing Nielsen.
  • Day 1 delivered the biggest launch for any new streaming original in 2026 and the top premiere day for a Peacock original, per Nielsen.
  • Peacock logged its best single day for reach and hours streamed on Feb. 8, boosted by the Super Bowl lead‑in and the show's full‑season release.
  • Over its first nine days, the season posted the highest overall reach of any Peacock original season.
  • Social video has tallied 32 million views across Peacock accounts, and the series has been licensed to more than 100 territories.