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‘The Bride!’ Stumbles at Box Office as Gyllenhaal Defends Graphic Violence

Industry estimates now point to heavy losses following a $13.6 million worldwide opening.

Overview

  • The film opened to $13.6 million globally, including $7.3 million in the U.S. and Canada and about $6.3 million from international markets.
  • Unnamed industry sources cited by Deadline project losses of up to roughly $90 million when combining production near $80 million with about $65 million in global marketing, a figure not confirmed by Warner Bros.
  • Maggie Gyllenhaal publicly defended the film’s explicit depiction of sexual violence as a deliberate, realistic choice and said she takes full responsibility for that portrayal.
  • Gyllenhaal disclosed that Warner Bros. asked for certain violent scenes to be removed after test screenings, and she described the theatrical release as softened compared with her original cut.
  • Feedback pointed to marketing challenges from the film’s hybrid tone, while early reception metrics were weak with a C+ CinemaScore and a 59% Rotten Tomatoes score, and the release ended Warner Bros.’ run of nine straight No. 1 openings.