Overview
- The Book of Mormon grossed $2,238,369 for the week ending June 14 after a 15th‑anniversary “Magical Mormon Mystery Week” that featured original‑cast cameos from Josh Gad, Andrew Rannells, Rory O’Malley and Nikki M. James.
- The weekly total was $1,516,501 higher than the prior week and set a new house record at the Eugene O’Neill Theatre with an average ticket price of $264.93.
- Broadway’s 39 shows collectively grossed $38,561,313 for the same week with attendance of 301,384, figures that held roughly steady week‑to‑week but remain down versus the prior season.
- Early post‑Tony boosts were modest by comparison: Schmigadoon! rose about $178,868 and Ragtime about $133,220 while Giant climbed roughly $280,000, all far smaller than Mormon’s seven‑figure jump.
- Industry observers say special weeks and star returns tend to pull forward local and pre‑planned visitor sales and push averages up, so the key question is whether these event‑driven spikes translate into sustained tourist demand and higher season totals.