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The Atlantic Publishes McKay Coppins’s Gambling Experiment, Revealing Near-Total Loss of $10,000

The feature examines how frictionless apps alongside prediction markets have mainstreamed wagering across American life.

Overview

  • The Atlantic released its April cover story detailing a funded, season-long betting project that gave Coppins $10,000 to wager with losses covered and any winnings split.
  • Coppins, a practicing Mormon with no prior gambling history, pursued the assignment after consulting his bishop for permission.
  • By the Super Bowl he had lost $9,891, described compulsive behaviors that intruded on family and church, and filed a self-exclusion to block betting in Virginia.
  • The reporting situates his experience within the rapid rise of app-based sports betting and prediction markets such as Kalshi and Polymarket, with odds now embedded in mainstream media.
  • Industry figures and gambling sites, including Unabated, criticized the article after publication, disputing its framing and his approach.