Overview
- Nissan’s decision to end U.S. production of the Versa, following the Kia Rio and Mitsubishi Mirage exits, leaves no mainstream models under $20,000, according to Kelley Blue Book.
- U.S. buyers paid an average of $49,191 for a new vehicle in January, a 2.2% dip from December’s record but still near historic highs.
- Compact SUVs are now the top sellers, averaging $36,414 in January, reflecting the industry’s shift toward higher-priced segments.
- Households earning $150,000 or more account for 43% of new‑car purchases, up from about one‑third in 2019, signaling a wealthier buyer base.
- Industry voices now describe sub‑$30,000 as the practical affordability threshold, with models like the Chevrolet Trax ($21,700) and Ford Maverick ($28,145) filling the gap.