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Thatgamecompany Launches Thatgamepublisher

Reinvesting Sky: Children of the Light profits to back emotionally driven games, the new unit will provide funding plus marketing, community and strategy support to projects at any scale or stage.

Overview

  • Thatgamecompany announced the creation of thatgamepublisher as a full‑service publishing arm that will fund and support games focused on emotional, interactive design.
  • The publisher will be financed from profits of Sky: Children of the Light rather than by expanding thatgamecompany's own development staff.
  • Thatgamepublisher says it has already signed "a couple" of unreleased projects, though no titles have been published under the label yet.
  • SJ Xue, who leads the new unit, said the publisher will not enforce typical genre or platform limits and will consider teams from solo creators to AA studios with flexible deal terms.
  • The move follows a wider indie trend of successful small studios reinvesting windfall revenue into peers, but thatgamepublisher aims to differ from funds-only models by offering marketing, community and strategy services in addition to funding.