Overview
- TG1 misnamed attendees during its World Cup opening broadcast, saying “Steve Jobs” while footage showed Bill Gates in the stands during the June 11 ceremony at Estadio Azteca.
- The on-air line listing celebrities was widely quoted by outlets and one report attributed the commentary to journalist Felicita Pistilli.
- The video snippet quickly spread online and prompted a torrent of ironic and critical reactions that amplified the error beyond traditional coverage.
- The gaffe follows Rai's earlier apology for cutting Shakira's performance during the same opening show, and outlets say there has been no separate on-air correction or apology from TG1 about the misidentification.
- The episode highlights how fast live-event broadcasts can produce basic factual mistakes and suggests viewers and advertisers may press Rai for tighter on-air verification and clearer corrections going forward.