Overview
- Texas Tech and Galaxy Digital announced the 15‑year naming‑rights agreement on Friday that is reported to be worth about $75 million and will rebrand the venue as Galaxy Stadium.
- The new name takes effect Sept. 5, 2026, at Texas Tech’s season opener against Abilene Christian, per the schools’ announcement.
- The partnership explicitly includes name, image and likeness (NIL) and commercial revenue opportunities intended for Texas Tech student‑athletes.
- Galaxy points to its nearby Helios campus in Dickens County as a rationale for the deal; Phase I of Helios has been completed, delivering 133 megawatts leased to CoreWeave under a 15‑year lease and supported by roughly $1.4 billion in project financing.
- Texas Tech says it will keep the original Jones namesake visible with further details to come, and the deal could expand local hiring and regional economic ties as a crypto‑native data‑center firm moves into mainstream sports branding.