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Texas Sues Netflix Over Alleged Secret Data Tracking and Kids’ Autoplay

The case spotlights a growing state drive to police platform data practices.

Overview

  • Texas Attorney General Ken Paxton filed the case Monday in Collin County under the Texas Deceptive Trade Practices Act.
  • The complaint says Netflix logs viewing habits, searches, device and network details, and other behavior, and shares data with firms including Experian, Acxiom, Google Display & Video 360, and The Trade Desk.
  • Texas alleges the service gathers data from kids’ profiles and uses features like autoplay to keep children watching, and it asks the court to require autoplay to be off by default on kids’ accounts.
  • Paxton seeks a jury trial, injunctions to halt the alleged practices, purging of data collected unlawfully, consumer restitution, and civil penalties of up to $10,000 per violation.
  • Netflix says the lawsuit lacks merit and that it follows privacy laws, and the case remains at an early stage with no court ruling.