Overview
- Texas Attorney General Ken Paxton filed the lawsuit in Collin County on Monday, May 11, alleging Netflix built a behavioral‑surveillance system that logs user activity and shares it with ad‑tech firms and data brokers.
- The complaint says Netflix records viewing history, device and household network details, and every click or pause on adult and children’s profiles.
- Texas cites links to Experian, Acxiom, Google Display & Video 360, and The Trade Desk, alleging the data was combined to create detailed consumer profiles.
- Brought under the Texas Deceptive Trade Practices Act, the suit seeks an injunction, a purge of Texans’ data, autoplay turned off by default on kids’ profiles, civil penalties up to $10,000 per violation, and a jury trial.
- Netflix says the case lacks merit and that it follows privacy laws, and the outcome could shape how streaming services disclose data use and set design defaults for families.