Overview
- Texas Attorney General Ken Paxton announced a settlement requiring LG to get users’ explicit consent before its TVs collect viewing data.
- LG must add an on-screen pop-up that explains the practice and gives a clear opt-out, with the same notice posted on its website.
- The ACR feature at issue fingerprints whatever is on the screen to identify shows or ads and build profiles used for targeted marketing.
- The agreement bars any transfer of viewing data to the Chinese Communist Party.
- LG denies liability as Texas pursues similar claims against Sony, Hisense, and TCL after a prior Samsung deal, signaling pressure for broader changes and simpler controls for viewers.