Overview
- The temporary restraining order bars Samsung Electronics and related parties from using, selling, transferring, collecting, or sharing ACR data from Texas consumers’ TVs through January 19.
- The court cited good cause under the Texas Deceptive Trade Practices Act, pointing to confusing enrollment flows, dark patterns, and disclosures buried behind more than 200 clicks.
- Texas alleges the ACR system captures on‑screen content every 500 milliseconds and transmits it without meaningful consent for targeted advertising.
- Attorney General Ken Paxton sued Samsung, LG, Sony, Hisense, and TCL in December, and Hisense has already been hit with a similar restraining order.
- A Collin County hearing on January 9 will consider a temporary injunction as the broader lawsuits continue in early stages.