Overview
- KBA data show 3,404 Tesla registrations in Germany for September, down 9.4% year over year and marking a ninth straight monthly decline.
- Third‑quarter registrations totaled 5,945, a 30.9% drop from a year earlier, bringing the year‑to‑date tally to 14,845 versus 29,847 in the same period of 2024.
- Germany’s battery‑electric market expanded with 45,495 registrations in September, up 31.9% year over year for a 19.3% share of total sales.
- Tesla sought to bolster demand with 0% financing on Model 3 and 0.99% on Model Y through September 30 and refreshed Model Y pricing, as GigaBerlin’s chief said production targets were raised for Q3 and Q4.
- Competition intensified as Chinese brands gained traction, including BYD’s 3,255 September registrations, while Tesla reported a Q3 global delivery record of 497,099 helped by a U.S. credit‑driven surge and confirmed a new, lower‑cost Model Y variant for October 7.