Overview
- Tesla introduced a new dual‑motor, all‑wheel‑drive Cybertruck variant at $59,990, with the promotional price available for roughly 10 days.
- The high‑performance Cyberbeast was reduced to $99,990 from $114,990 as Tesla dropped the Luxe Package.
- The discontinued Luxe Package had bundled supervised autonomous driving features and free access to the Supercharger network.
- The pricing move responds to softer orders tied to quality complaints, recalls, rising competition and the end of federal incentives.
- Tesla frames the cuts within a 2026 plan that pivots production capacity toward humanoid robots and retires some premium models, raising margin concerns that analysts say may require cost cuts or more software revenue.