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Tesla Raises Cybertruck Prices as Entry Trim Hits $74,990

The $5,000 increases announced Tuesday push the base model $15,000 above its February price, signaling a shift toward higher pricing to protect per‑unit margins.

Overview

  • Tesla updated its U.S. configurator on Tuesday to raise the Dual Motor AWD to $74,990 and the Premium AWD to $84,990 while leaving the Cyberbeast at $99,990.
  • The move means the entry AWD trim is $15,000 more expensive than the $59,990 price Tesla briefly offered in February, reflecting repeated and rapid price swings this year.
  • Third‑party estimates show demand well below Tesla’s original targets, with roughly 7,263 U.S. Cybertruck deliveries in the first half of 2026 and just 3,519 in Q1, according to Cox Automotive.
  • Production at Giga Texas resumed after Tesla obtained a temporary restraining order to retrieve tooling from supplier Angstrom Automotive, but many new orders now show delivery windows stretching into 2027.
  • Analysts say the price hikes, narrow gaps between trims, factory sunk costs, rising material costs, and a sizable share of purchases by Musk‑linked companies point to Tesla shifting the Cybertruck toward lower volumes and higher margins.