Overview
- Telsa submitted two USPTO applications on February 3 for a three-line vehicle silhouette design and a stylized all-caps ROADSTER wordmark.
- Both filings state the marks have not yet been used commercially, aligning with common intent-to-use practice noted by trademark counsel.
- Elon Musk has said Tesla is aiming to show the next-generation Roadster in April, with he himself referencing April 1 for the unveiling.
- Musk has previously indicated production is expected to begin in mid-to-late 2027, roughly 12 to 18 months after the demonstration event.
- The Roadster program, first unveiled in 2017 and repeatedly delayed, advances its branding push as Tesla also pursues 'Cybercar' and 'Cybervehicle' trademarks for its autonomous taxi efforts.