Overview
- Telsa, which filed "intent to use" trademarks on February 3rd, disclosed a stylized ROADSTER wordmark, a triangular badge with four lines said to depict speed, propulsion, heat or wind, and an updated vehicle silhouette.
- An "intent to use" filing requires Tesla to show real commercial use within a set window, giving the marks legal standing without proving production is close.
- Business Insider reported a separate Roadster logo application that also covers vehicles, charging gear, apparel and infant wear, hinting at broader brand use beyond the car itself.
- Elon Musk has repeatedly moved the public reveal, and on Tesla’s latest quarterly call he said the debut could come in about a month, with production framed as 12 to 18 months after any demo.
- Reservation holders who paid $50,000 to $250,000 have waited through years of delays as rivals like Rimac and Porsche advanced high‑performance EVs, raising pressure on Tesla to deliver more than new logos.