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Tesla and Selkirk’s $350 Pickleball Paddle Sells Out After Limited Debut

The rapid sellout highlights Tesla’s push into premium lifestyle gear beyond cars.

Overview

  • The limited-edition Tesla Plaid Pickleball Paddle was offered exclusively on the Tesla Shop at $350 and sold out in under three hours, according to Selkirk.
  • Developed through a yearlong engineering collaboration, Tesla applied aerodynamic modeling to swing airflow, informing an elongated, edgeless geometry with a throat opening.
  • The USAP-approved, U.S.-assembled paddle features a two-ply carbon face, Selkirk’s PureFoam core with a new TPU Power Ring, integrated MOI tuning, and an InfiniGrit surface.
  • The project began with a 2023 encounter and moved to formal design work in 2024 with Tesla product design chief Javier Verdura, with prototypes tested before production and shipping readiness.
  • Public response has been divided over the $350 price and the choice of collaborator, and there is no confirmed plan for a restock.