Overview
- A reporter visiting a Tesco store found premium whitening toothpastes on an end‑of‑aisle display with eye‑catching ‘regular’ and offer prices.
- Colgate Max White Ultimate (75ml) was listed at £9.95 on offer from a stated £23, Oral‑B 3D White (75ml) at £10 from £20, and Colgate Max White StainLift (75ml) at £8 from £16.
- Other mid‑range lines were shown at £4.95 down from £10, while much cheaper options included Colgate Triple Action (75ml) at 92p and Tesco Essentials Cavity Protect (100ml) at 50p.
- Readers and Reddit users shared frustration over rising prices and some advised choosing the cheapest or rotating brands, with one commenter citing a dentist’s view that most toothpastes are broadly similar.
- The outlets report they asked Tesco for comment on the pricing displays, with no response published, as the observations feed broader concerns over affordability in UK supermarkets.