Overview
- Tesco has delivered digital coupons for one of 11 Tesco ice-lolly packs to more than one million selected Clubcard users, with the offers appearing in the app’s coupon tab.
- Recipients must redeem their free pack in large Tesco stores or Tesco Express sites because the vouchers cannot be used online and expire at midnight on July 1.
- Tesco targets who gets a freebie each week based on customers’ past shopping habits rather than sending the offer to all Clubcard members.
- Freebie Thursdays is a weekly, rotating promotion that uses short in‑app redemption windows to encourage store visits and keep shoppers opening the Clubcard app.
- Tesco recently added a Clubcard option for 16- and 17-year-olds that requires a parent or guardian invite, widening the pool of customers who could receive future digital freebies.