Overview
- The promotion began Thursday, June 11, when almost one million Clubcard members received an in-app coupon for a free 150g bag of Walkers Sensations that must be scanned and redeemed in store within about one week.
- Tesco will drop a new freebie coupon every Thursday through the summer, with each offer live in the Clubcard section of the Tesco app and expiring roughly seven days after issuance.
- Recipients are chosen using their previous purchase history rather than at random, allowing Tesco to target offers that match individual shopping patterns.
- The programme mixes Tesco own-brand and branded products and is timed to key moments such as the World Cup, with Tesco saying millions more coupons will be distributed across subsequent weeks.
- The move builds on Tesco's widely used Clubcard system, which covers more than 24 million UK households, and could increase footfall and app engagement while giving selected shoppers short-term savings in store.