Overview
- The campaign, created with Tom Daley and Gyles Brandreth, supports Tesco Mobile’s Essentials pay‑as‑you‑go tariff.
- Survey results show 81% of respondents want to bring back classic terms, while only 6% regularly say “balderdash.”
- Flabbergasted, chuffed and gobsmacked top a 20‑word list that also includes bamboozled, codswallop and kerfuffle.
- Forty‑two percent think updating spellings or abbreviations could help the words return, and 31% say this would bridge generational gaps.
- Sixty‑two percent consider older expressions clearer than modern alternatives, and 73% think reviving them would make conversations more interesting.