Overview
- Tesco has introduced a new brand platform built around the question “Need anything from Tesco?” to update how it expresses its long-running ‘Every little helps’ promise.
- The company says the platform refreshes rather than replaces the original line, with a new TV advert released this month by BBH set to New Order’s Blue Monday.
- UK CEO Ashwin Prasad frames the move as a way to do more for customers and local communities while maintaining quality food at the right price in a tougher economy.
- Customer chief Becky Brock says the shift refocuses the brand on food, elevates Clubcard as a key asset, and drives more integrated digital marketing.
- Tesco describes the platform as an ongoing conversation and a nationwide invitation, while early online reactions include some pushback from shoppers attached to the 1993 slogan.