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2mo ago

Telecom Argentina Unifies Services Under Personal, Awaits Telefónica Merger Approval

The move sets Personal as the lone customer brand pending a regulatory ruling on the Telefónica merger.

Gonzalo Hita, Chief Operating Officer de Personal, en la presentación de la nueva imagen de la empresa.
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Overview

  • Personal becomes the sole commercial, institutional and employer brand, with Telecom Argentina retained as the company’s legal name.
  • Integration of Movistar customers will begin only after regulators approve the Telefónica transaction, and the companies must operate separately until then.
  • The consolidated portfolio now includes Personal Fibra and Móvil, Personal Flow for entertainment, Personal Pay, Personal Smarthome and Tienda Personal, and Personal Tech for enterprises.
  • Network goals call for 7.1 million FTTH homes by end‑2026, a shutdown of copper infrastructure, and roughly a quarter of mobile traffic already running on 5G.
  • The company reports more than 35 million services, about US$3.7 billion in revenue over the past year and US$700–800 million in annual capex, with Flow returning to subscriber growth in 2025.