Overview
- Ted Baker has opened a 614-square-foot shop-in-shop concession at Selfridges in Manchester’s Trafford Centre, its first physical outlet since entering administration in 2024.
- The space follows a new ‘Townhouse’ concept that aims to feel like a walk-in wardrobe with soft lighting and homely details.
- The boutique carries a curated summer edit of ready-to-wear, accessories, and lifestyle pieces with hand-painted florals and 1990s-inspired silhouettes.
- Selfridges is backing the launch with in-store billboards and digital screens that highlight the label’s playful British humor and pigeon emblem.
- Authentic Brands Group, which bought Ted Baker in 2022 and revived its website in late 2024, has not announced further stores, though industry outlets describe speculation about a broader high-street return.