Overview
- The limited edition goes on sale exclusively at OXXO starting October 15, 2025, with availability positioned as time-bound.
- Tecate confirms the original recipe and design are intact, with a 5.5% ABV and flavor notes of malt, dried fruits and caramel.
- The comeback campaign, titled “Volvimos por ti,” was developed with agency Le Pub as part of an ongoing creative partnership.
- Real consumers featured in the commercial were selected through an open social-media casting that targeted devoted fans.
- Heineken México frames the move as a nostalgia- and FOMO-led drop designed to reengage loyal drinkers after monitoring demand over years.