Overview
- Teamworks, which announced the deal Monday, bought Pro Football Focus’s business-to-business data operation while the consumer media brand was carved out under Cris Collinsworth.
- Teamworks says it will fold PFF’s play-by-play data into its AI and vision-tracking tools to build a single football platform used by all NFL teams and more than 240 Division I programs.
- Multiple outlets report the sale price in the nine-figure range, described as north of $100 million.
- Collinsworth will serve as an advisor to Teamworks and retain control of PFF’s consumer site, and outlets say NBC’s Sunday Night Football is expected to keep using on-screen PFF grades for now.
- Following the sale, PFF held an all-hands meeting and laid off many content staff, and a source told Front Office Sports that about half of employees were told they would move to the new company.