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Team Penske Launches 2026 Campaign for 60th Anniversary

The initiative turns the milestone into a season-long fan program with a refreshed identity, museum exhibits and retro race liveries across its major series.

Overview

  • A dedicated 60th anniversary exhibit will open in late spring at the NASCAR Hall of Fame in Charlotte, North Carolina.
  • Additional displays are planned for the Penske Gallery at the Indianapolis Motor Speedway Museum and the Penske Racing Museum in Scottsdale, Arizona.
  • A refreshed anniversary identity and logo will appear across race cars, uniforms, digital platforms and merchandise.
  • Select retro paint schemes will feature on Team Penske entries in NASCAR, INDYCAR and IMSA in collaboration with long-standing partners.
  • A special Fan Day and a new line of commemorative apparel begin rolling out in 2026, with the first merchandise available in January.