Overview
- Billboard, citing Luminate, confirms 3.5 million equivalent album units in the U.S. first week, surpassing Adele’s 3.37 million with 25 in 2015.
- Launch day moved about 2.7 million sales across physical and digital formats, and vinyl hit a single-week record with roughly 1.2 million copies.
- The companion film, Taylor Swift: The Official Release Party of a Showgirl, grossed about $15.8 million on day one and approximately $46 million worldwide.
- On Spotify, the opening track neared 31 million plays in a day and all 12 album tracks occupied the Global Top 12, with more than five million pre-saves reported ahead of release.
- Critical and fan reactions diverged, including a 5.9 from Pitchfork, and Swift publicly said it is fine if some listeners do not connect with the album.