Overview
- Swift premiered the ‘Opalite’ video on Spotify Premium and Apple Music on Feb. 6, with a YouTube release set for Sunday, Feb. 8, according to a Universal Music Spain statement.
- The clip features Domhnall Gleeson opposite Swift with appearances by Cillian Murphy, Jodie Turner-Smith, Greta Lee, Lewis Capaldi and Graham Norton in a retro 80s/90s pastiche of commercials, gyms and malls.
- Mexican cinematographer Rodrigo Prieto served as director of photography, with production shot on film to emphasize a cinematic look.
- Swift says the concept took shape during a Graham Norton Show taping after Gleeson joked about being in one of her videos, prompting her to send him a script the following week.
- The paid-first release arrives as YouTube has stopped supplying music data to Billboard, renewing attention on how paid versus ad-supported streams are counted for charts.