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Taylor Swift's $197 Million Eras Tour Bonuses Come Into Focus After Disney+ Footage

Footage of her handwritten announcements refocused attention on how she shares tour profits with crew.

Overview

  • A new Disney+ series released on December 12 shows Taylor Swift handing out cards as she announces bonuses to tour workers, and the moment quickly trended online.
  • Reporting now consolidates that approximately $197 million in bonuses were distributed over the past two years to people who worked on The Eras Tour.
  • In the documentary, Swift says she issues individual bonuses at the end of each tour leg so that staff receive more when profits increase.
  • Recipients spanned truck drivers, caterers, dancers, band members, technicians, security, wardrobe, hair and makeup, physiotherapists, and video crews.
  • The Eras Tour grossed about $2.07 billion across 152 shows with 10,168,008 attendees, and while individual payouts were not disclosed, some media speculation such as figures near R$542,000 remains unconfirmed.