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2h ago

Taylor Swift Seeks Trademarks on Voice Phrases and Image to Fight AI Imitations

The move signals a new, untested use of trademark law to curb deepfakes and voice clones.

Taylor Swift y una medaida contra el uso de su voz e imagen. 
La superestrella de pop seguirá los pasos de Matthew McConaughey en el registro como marca comercial de su imagen para evitar abusos de la Inteligencia Artificial.
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Overview

  • Swift’s company, which filed three applications with the U.S. Patent and Trademark Office on Friday, April 24, seeks protection for two sound marks and one visual mark.
  • The sound marks cover short spoken phrases linked to her voice, including “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
  • The visual filing describes a performance image of Swift holding a pink guitar in an iridescent bodysuit and silver boots, echoing her Eras Tour look.
  • Intellectual-property lawyer Josh Gerben, who surfaced the filings, says trademarks could let Swift challenge AI-made copies that are confusingly similar, though courts have not tested this approach.
  • The push follows repeated AI misuse of her likeness, including explicit deepfakes and misleading political images shared online, and tracks a broader trend set by Matthew McConaughey’s similar USPTO wins in 2025.