Overview
- The video debuted Feb. 6 at 8 a.m. ET on Apple Music and Spotify Premium, with a YouTube release set for Feb. 8 at 8 a.m. ET.
- Cameos include Domhnall Gleeson, Cillian Murphy, Greta Lee, Jodie Turner-Smith, Lewis Capaldi, and host Graham Norton.
- Swift says the concept struck during her October 2025 Graham Norton taping, after which she sent Gleeson a script and invited the rest of the panel.
- She wrote and directed the short, shot on film with cinematographer Rodrigo Prieto, leaning into a retro narrative built around an “Opalite” spray.
- Outlets highlighted the platform-exclusive rollout in the context of YouTube pausing data to Billboard, a backdrop some coverage cited when assessing the strategy.