Taylor Swift Files Trademarks to Protect Voice and Likeness From AI Impostors

Overview

• Swift's company, which filed three applications Friday, asked the U.S. Patent and Trademark Office to protect two vocal greetings and a specific image.
• The sound marks name “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” with two voice samples that start “Olá, sou Taylor” and announce her latest album.
• The visual claim describes a photo of Swift holding a pink guitar with a black strap, wearing a multicolored iridescent bodysuit and silver boots on a pink stage with purple lights.
• Her team frames the move as a shield against AI content that could trick fans or profit off her identity without consent.
• The tactic follows Matthew McConaughey’s 2025 approvals and pushes trademark law into unsettled ground, as state rules differ and Tennessee adopted broader protections in 2024.