Overview
- Swift’s company submitted three applications to the U.S. Patent and Trademark Office covering two sound marks and one visual mark.
- The sound marks capture her saying 'Hey, it's Taylor Swift' and 'Hey, it's Taylor' in recorded clips.
- The visual mark seeks protection for a defined concert photo showing Swift with a pink guitar, a black strap, a glittering bodysuit, silver boots, and a pink stage backdrop.
- Her team aims to add a federal tool against AI-generated deepfakes of her voice and image that have appeared in ads, political posts, and pornographic content.
- Legal experts say the strategy is novel and untested, though actors like Matthew McConaughey won similar registrations in 2025 that could offer a model for enforcement.